Top 5 Beauty Retail Apps on Android in Nigeria Q3 2022

In Q3 2022, the top 5 beauty retail apps on Android in Nigeria exhibited varying trends in weekly downloads and active users. Here's a detailed look at their performance:

Fragrances.com.ng from Webiators saw its weekly downloads fluctuate throughout the quarter, starting at 193 and peaking at 286 in the week of August 22. The app experienced a notable dip to 121 downloads by the end of September.

Cheap Makeup for Women, published by camil bauer, had a consistent performance with weekly downloads ranging from 50 to 212. The highest download rate occurred in the week of August 22, with 212 downloads, while the lowest was 50 in mid-August.

Purplle Online Beauty Shopping from Purplle.com showed a varied trend in downloads, starting the quarter with 130 and experiencing peaks and troughs, including a low of 23 in mid-September. Weekly active users for the app increased steadily from 199 at the end of June to a peak of 407 in early August, before settling at 330 by the end of September.

HKMall - Shopping Platform, developed by Bonjour Global Development Limited, experienced a significant drop in weekly downloads mid-quarter. It started strong with 182 downloads at the end of June, peaked at 350 in the week of July 11, but saw a steep decline to just 6 downloads by the end of July.

Boutique Skin Envie showed an impressive surge in its initial weeks post-release. Weekly downloads jumped from 54 in mid-September to 497 by the week of September 19 and slightly decreased to 476 in the last week of September.

These insights are based on Sensor Tower data, and more detailed analytics can be found on their platform.